When to say yes, when to say no - Empowering MBA Day 52-55


I didn’t write for 4 days.

The reason is simple: opportunity cost.

“Saying yes to one thing means saying no to everything else.”

Startup 2 (personal monopoly agency for Dutch real estate agents) is gaining traction.

“When the odds are in your favour, bet heavily” - Charlie Munger

That’s what I’m doing.

I realized this labour of love, this baby, deserved/needed my attention, love and commitment to survive, let alone thrive.

Contrary to its stillborn brother (startup 1) writing a daily journal (never mind engaging on LinkedIn) is less valuable than other activities.

I’ll continue to write - like Marcus Aurelius did - but only when it makes sense.

Many wise people throughout history decided their actions based on opportunity cost. I’m merely emulating them.

In 4 days I grew a lot. I’ll share as many insights below as time allows.

  • Reflect often: How can I be most useful? Does what I do align most with my skills and curiosities? Does what I do contribute to my goal or my ability to reach it?
  • Ask before sleep: How did I invest my time today? Which activity do I still hope to be doing 10 years from now? Maximize that, minimize others.
  • Ask pre-activity: Does this contribute to my ability to serve or improve my ability to do so? If not, eliminate this distraction.
  • Even HQ input/books are mental masturbation if consumed without a clear purpose. Always prioritize relevance.
  • In any game, pursue becoming the “most knowledgeable.” It pays and depends on effort far more than talent, resources or circumstances. Study and self-experimentation are required; no book or course can get you there. If unwilling, play a different game.
  • To become the “most knowledgeable,” follow Buffett:
  1. Start in the least competitive niche that suits me
  2. Start with person/company A
  3. Pass whatever seems too hard. Scrutinize “fat pitches.” When I finish Z, return to A, with an expanded circle of competence.

(Applies to investing and entrepreneurship.)

  • I think and move quickly. Today’s writing is outdated tomorrow. It’s why my landing pages suck.
  • Self-realization: I’m a lousy builder but an excellent strategist/decision-maker.
    What can I do forever? Read, contemplate/decide (resource allocation) & talk with visionaries/craftsmen.
    Maximize those activities, minimize the rest. Get paid for judgment, not execution. That’s my edge.
  • This year I have 2 goals I deeply care about. A cash-flowing startup achieves both. Startup 2 is gaining momentum. Time to double-down.

Day 55 (almost) finished. 485 to go.

Love,

Jim

P.S. One more insight: most people value $ over time (and health, energy, oxygen).

Why?

My assumption: its increase/decrease & usage is measurable and visible. The others’ “payment” is less immediate and thus taken for granted.

Smart people invert: when absent, which hurts most?

$ or time (health/energy/oxygen)?

Takeaway: maximize time with smart people. Minimize time with others.

I'm building 18 startups in 18 months.

Join 40+ empowered subscribers who get a daily update about my Empowering MBA and, inspired, pursue your own passion profitably.

Read more from I'm building 18 startups in 18 months.

Some thoughts on life and entrepreneurship: Less misery and failure Curate who and what you spend time on/with Happiness Step 1 - ask: do I live in the past or the future? Alternative: am I driven by fear of loss or hope of opportunity? Fearful: extrapolating past failures Hopeful: iterating on past failures My observation and reading: generally the former are unhappy, the latter happy. Step 2 - realize that every moment and encounter is a once-in-a-lifetime occurrence. Mindset Nothing NEEDS...

Building in public became building in private - unintentionally. Why: 1. I enjoy figuring out the path. Once the path is clear, I lose interest. Many write to think. I think to think, and scribble notes to free working memory and draw connections. I’ve never journaled nor written for fun. It’s always been to educate (business), connect (people) or graduate (school). To me, thinking is fun, writing is not. 2. “Take a big step forward, take the gamble,” a mentor told me a month ago. It stuck....

A few people have asked me how I decide on startup ideas. My approach is the opposite of most others’. I prioritize happiness, edge and downside risk. 0. Foundation a. Curiosity: I pursue curiosities and jot every idea down. Effort and reflection reduce the scope over time. b. Circle of Competence: do I understand this? do I care? If no, I give the idea away or forget it.If in doubt, it’s a no.I look to reject an idea quickly. What’s on your margins is in somebody else’s center.Whoever cares...