When people create content, I often wonder "why".

Almost all content is shallow.
(Large creators' often more than smaller creators'.)

"How to get XX followers"
"How to go viral on X platform"
"The latest about the algorithm"

Not to mention regurgitating what other "influencers" have said...without new insights or personal experience.

Why do people create and consume this?

From a human nature perspective I understand.

On an individual level I'm flabbergasted.

Imagine how much time is spent creating "information" that won't matter next year?
(Which doesn't even matter today?)

I wonder: does this make one proud?

("Creation" leads to satisfaction, yes. But think of the hours you take from others.)

Before I write I ask myself: am I creating content or assets?
(Temporary or timeless?)

I'll be honest, whatever I write is selfish. I want to clarify my thoughts.

But I always ask:

• Would I value rereading this in 30 years when time is scarcer?
• Would it still improve my life, personality or business?
• Would it benefit my children/future generations?

This forces me to focus on the timeless and what makes us human. What is unlikely to change; what every human, regardless of era, deals with.

In short: I'm writing my life's story in real-time.

My lessons, insights and doubts.

1 journal entry at a time...until I've got a multi-thousand-entry biography.

Because at 61, I won't remember how I felt at 31.

But there will be other 31-year-olds who will, like me, struggle with my current issues.

And I think these insights - on life or on business - will be helpful to them.
In 2023 and in 2323.

(I also try to make it valuable for 61-year-old Jim though.)

My writing won't go viral. I don't expect many followers. There are few hooks or twists.

(Note to self: improve daily.)

But I always write from experience - with the aim to clarify my thinking.

You are, frankly, just along for the ride.

And, hopefully, every few days, there's something useful for you, too.

Regardless, over a long enough time period, I know what I write now will reach those who need it - long after I'm gone.

Because I create assets, not content.

More importantly, on my deathbed, I know I will be proud of:

• what I've written
• how I've spent my time
• what I've left the world with

And as I started today's journal: I wonder if most content creators (and consumers) feel the same.

I hope they do.

And if not, I hope the above questions help.

Because when all is said and done, who cares about having gone viral?

What truly matters?

(I ask myself this often. Still figuring it out. Try it. You'll surprise yourself.)

Day 50 (almost) finished. 490 to go.

Love,

Jim

P.S. Made a new business friend: Danilo. A permanent smile and a heart of gold. And a great "empowering" buddy who helps 30 to 40-year-old coaches, consultants and solopreneurs. I coach, and he positions (and copywrites) to show the world the unique "business of 1" you are.